What audience are they writing to?

El Tiempo is trying to approach colombians in general, and this it does by focusing on the news that is according to colombians' personal taste, such as Guerrilla, presidential elections, and Chavez. Most of the issues (at least those that appear in the Home page) are national or politics-related. Primarily focusing on politics is a way to form a viable audience.

El Espectador is very similar to El Tiempo, seeing how both of them are local newspapers, and perhaps each other's competition. Being national, they both a similar audience, and therefore a a similar approach to the news world. Yet El Espectador does a great usage of audio and visuals, so it is possible not only to read the news, but also to listen and watch. This is a good way to extend their audience. El Espectador also seems to have opinion-oriented titles as to interest the audience. Usually they use dramatic questions as the main titles so the individual is immediatly hooked. If not, as a title they quote something very important or very radical that a person said, usually regarding a very popular issue. In their Home page, they publish very dramatic issues, for example, today they showed images regarding the Holocaust.

Both of these newspaper can be well defiined according to their Home pages. Of all the news and issues they have, they try to if as much in their Home page, and this enhances gthe idea that they are trying to interest a smnay individuals as possible (and therefore have a viable audience).

Norma has a great focus on the present matters. That they are updated means that they try to approach the audience by something that really interests them (for example, they talk about Back To School discounts). They also seem to include children in their audience. This they do by referring to school utensils and children's books.

Lastly, Alfaguara is primarily focused on new or bestselling books and novels. The audience they are looking for should be greatly interested in reading and books in general. They are completely national, seeing how they only talk about Spanish literature.

In general, it is good that each of these publications exist both in print and in digital. It is good that they have a digital version, because that way they're able to update constantly and keep their audiencdes well informed.